Gallery M and Janet Mootz Photo | Professional Business Portraits: Do You Really Need One?

Professional Business Portraits: Do You Really Need One?

August 26, 2013  •  Leave a Comment

When you look at an online profile and see a blank photo what does that say to you? How about a blurry self-portrait? You most likely don't  think "I want to do business with that person!"?

I have been taking professional business portraits for people in the La Crosse area over 5 years. I think it is such an important step for a professional to make in our social media environment.  Once they have that digital image they can put it anywhere. Of course the regular spots: Facebook, Linked In, Google +, websites.... But another benefit is the photos are always ready. If someone requests an image for a newsletter or recognition, the photo is available and ready to go and you aren't scrambling to find a photo that is just okay.



One of the most interesting experiences I have had  has been taking the portraits of business women in the La Crosse area for the cover of the Coulee Region Women's Business and Resource Directory. This will be my fourth year photographing 20 women for the cover. It's a fun session, and we all get very chatty. The women really open up about insecurities related to their appearance.  I do what I can to make them feel at ease and make the experience positive. The photo that gets published in the directory is also given to them to use for promotional materials, and usually I see it get used extensively for at least that following year if not longer.



"Janet Mootz's work is excellent. Her eye for details and experience in shooting  photos is evident in her photography. She has taken the portraits for the Coulee Region Women Business & Resource Directory multiple times and we have been very satisfied with the results." 

Diane Raaum 
Coulee Region Communications
Try something different.

I am someone who likes to collaborate. I know the more I can brainstorm with a client,  the most interesting and useful the images will be.                         





The standard head shot is important, but being creative and coming up with something different keeps you fresh and memorable.  My clients, Catherine Tryon and sister Elizabeth Laliberte, are always asking for creative ways to show of their products (Young Living). This is one of the latest images we came up with.


Their personality and spirit really show and draw people in.




Here are some tips for professionals looking for new images.

  • Wear appropriate makeup and hair. See my previous blog about Session Tips for more advice.
  • Bring props from your business if it makes sense.
  • Have images taken on location if you want to highlight your working environment. This would be a good opportunity to get images for the rest of your website too. Location, product, portraits can all be done onsite.


I reached out to some of my associates and asked them for their thoughts on what a professional business portrait means to them. Here are some of the interesting responses I received:


In a world of social media profiles and online presence, how you present yourself aesthetically impacts how you are perceived professionally. Your photo is the first impression of you and your business, and it will reflect on the services you offer. If you want to be seen as a competent and capable professional, you must have a professional photo.

Melissa Hanson


The importance of a professionally done head shot for your social profiles can not be understated. What do you want people to think about you based on the photo you have uploaded to your profile? Your photo speaks so loudly about who you are because that is all we have to base our opinions on. Based on your photo alone, it is my recommendation that you have the best professionally done photo available. If you want to take that to the next level and have a photo that captures your personality and your uniqueness, work with Janet as she can draw out your best and capture it so you can have a true representation of YOU in your photo. I have found that people make a decision to connect, do business, or NOT, based on profile photos, so make sure to put your best face on with a professional photo. 

Catherine Tryon, Marketing consultant


A professional photo is so important for your business networking sites. A photographer can make sure you look your best. Remember, there's only one chance to make first impression - and your photo may be your first impression!

Kay Buck


Having a professional image is more important then ever before. It's one of the first steps in a potential client or customer learning about who you are, and what type of product and services you offer. Right or wrong, a perception is made in that one image or first meeting. People decide if we are smart, have money, confident. Your image tells a story about who we are. The viewer perceives if they will be cared about, taken care of if they do business with that person, so if we don't care enough or are taking the less expensive route when it comes to ourselves, then they feel that the product or services they receive from us are going to be less than stellar.

Renee Chrz  Innovative Graphics


Rethink what a business portrait can be!

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I am available for studio portraits or on location throughout the Midwest and beyond.


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